Sportswear brand GAMETIME and functional juice brand PASSION 24 have partnered for the first time to launch a new collaborative collection inspired by the Lunar New Year of the Snake (2025). The collection, inspired by the "Mamba" snake, a symbol of the Year of the Snake, blends the logos and core values ​​of both brands. The collection includes limited-edition items such as T-shirts, shorts, and a special PASSION 24 six-piece set. Officially launching on January 24th, it promises a fresh experience for both fashion and sports enthusiasts.

This collaborative collection draws inspiration from the breathtaking beauty of Los Angeles from sunrise to sunset, symbolizing the endless cycle of perseverance and passion. The brand featured New Taipei City Kings star Lin Shu-wei as the star of the campaign. A California-born professional athlete, Lin not only demonstrates exceptional skills on the court, but also inspires others with his tireless effort and passion off the court. This attitude aligns perfectly with PASSION 24's 24-hour "FEEL THE WAKE" motto and the GAMETIME brand's name, embodying a spirit of always being ready for challenges.

The T-shirt features PASSION 24's classic purple and yellow colorway, with the slogan "PLAY WITH PASSION PLAY FOR THE LOVE OF THE GAME" printed on the back, showcasing the pursuit and dedication to one's passions. The words "4:00 AM" on the back pay tribute to the Mamba Mentality, symbolizing the relentless dedication to training every morning. The shorts incorporate classic elements such as California sunsets and palm trees, and feature an embroidered Mamba snake design on the GAMETIME G logo, delicately showcasing the fusion of sporty chic and resilient spirit.

Lin Shuwei's passion for "electricity" also inspired this shoot. Whether giving it his all on the court or playing games late into the night during downtime, the energy of PASSION 24 fuels game time. This collaboration exemplifies the unwavering dedication of this collaborative collection to all those who strive tirelessly in gaming, sports, and life, encouraging everyone to embrace their own game time with passion.

This collaborative collection not only showcases GAMETIME's expertise in trendy design but also integrates PASSION 24's core philosophy of health and functionality to create a collection that's both stylish and practical. Whether for everyday wear, workouts, or even those late-night challenges, it keeps your passion burning. The GAMETIME x PASSION 24 Year of the Snake collaboration will officially launch on January 24, 2025. Limited-edition items will be available simultaneously on the GAMETIME and PASSION 24 official websites and in designated stores. For more information, please follow the brand's official account.